accessorize it jewelry wholesale How to make an excellent jewelry sales

ww wholesale jewelry Jewelry sales skills
1. To understand the goods
, sales staff on the front line must read the aforementioned jewelry industry and product knowledge. To fully understand the characteristics of the product. There must be a good understanding of the jewelry that you sell, so that you can use these knowledge to use these knowledge to impress customers. As a successful salesperson, you must finger the store in the store so that you can quickly provide the goods to the guests without the need for guests to wait for a long time, so that the guests have confidence in you. It is worth mentioning that when explaining the advantages of the product to the salesperson, it should be:
1. Use the characteristics to explain the value
This to recognize the characteristics of some jewelry is the value of the customer's sought. The characteristics of the jewelry of raw and moving hard sets are to evolve these characteristics into "benefits" and "advantages" that are useful to customers, and pass on to customers in a reliable and organized way.
2. Emphasis on quality
The explanation method should be dependent on specific jewelry and specific customers.
3, emphasizing the emotion of jewelry jewelry
This can touch the customer's "need" in emotion, and can inspire a variety of motivations. At this time , 进而提供有针对性的服务. 这些动机常见的有: 求实、求新、求变、求便、求利、求趣、求优、求多、求美、求异、好奇、惠顾、储备、 Preferences, customs, good, imitations, obedience, prestige, showing off, super group, perfect self -improvement and so on. When selling jewelry, if you can do some targeted work; these motivations are all we can use.
. Basic sales 5 steps
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Good reception
a, body language:
The facing outside, smiling, eye contact, nodding, and greeting forward.
b, language communication:
Welcoming Diamart!
Hello! Please visit casually! what can I do for you?
I name is Xiao Li, please find me casually.
c, note:
The must not be visible, not to step, not too enthusiastic. When the other party should be asked to watch, I invite to sit down and Fengcha
1. What to buy?
Me your customers' purchase goals first.
a, eyes:
In the customer to buy product types, styles, and prices.
b, mouth:
what can I help you?
This style is new, let me give you good luck?
2. Do you like it?
It the need to be introduced to determine the needs of customers, which can be reduced and exempted from unnecessary errors.
a, actively introduce
-Please sit, my name is Xiao Li, this is my business card.
-Mr./Miss, I would like to ask your surname?
-Mr. Huang/Miss Li, hello!
-Is it good for me to show you? (Products that customers watch for a long time)
-I must give you the best! (Products requested by customers)
Pu Make to display it with the display boxes to the customer for appreciation.
It the best effect to achieve the best effect when displaying the goods, it is recommended to pay attention to the following main steps:
⑴ Prepare a small tray on the counter for placing diamond jewelry.
: In the same price range and style series, select several goods (2-3 pieces).
注 Scholars first stare at the jewelry for three seconds to praise its beauty and elegance.
展 First display high -priced goods.
顾 Let customers try to wear goods.
台 A mirror is always available on the counter.
Assist customers to make appropriate comparisons.
特 Introduction to the main characteristics and the benefits of customer purchase (psychological satisfaction brought).
客 When customers appreciate the jewelry, do not stand opposite the customer, and should stand on the left or right front of the customer for the customer to appreciate it slowly, do not urge them.保 We must know that keep silent at the right time and let customers "fall in love".
他们 Makes them feel that the goods are designed for them.
你 "Your Diamond" is called that product.
在 Let them choose between the two until they make their own choices, instead of giving them a lot of goods.
达 Pay attention to the transaction signal.
b, invite test wearing
-no polite, please try it.
c, help test wearing
-Let me help you wear it?
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d, invitation photo mirror
-look at it, beautiful?
The customer may have multiple selection and should be provided patiently.
It other salespersons can praise the effect of the guests to try.
1. When customers talk, sales will make progress. Therefore, when the customer speaks, don't interrupt him. When speaking by yourself, you should allow the customer to interrupt
. Sales is a silent art.
2. There are plans and naturally approach customers, and make customers feel beneficial, and can successfully discuss it. It is the
work and strategy that sales representatives must work hard beforehand.
3. Article 1 of the Trading Rules: Customers are required to buy. However, 71 % of sales representatives did not reach a transaction with customers that they did not propose transaction requirements to customers
. If you do not make a transaction request to the customer, it seems that you have aimed at the target but did not pull the trigger.
4. There is a psychological distance between people, far, or near, and can be very intimate between loved ones and friends. The psychological distance is short and close. But
The is not the case between the salesperson and the customer. Customers enter the store, especially the customers who have never been in the store to enter the store. They always have a strong sense of prevention and lack a sense of security. Therefore, for the first contact customers, she should feel that you have noticed her arrival in the first time, and we are always ready to provide services to her, but we must patiently observe the customer's move, focus on her eyes The changes in facial expressions are constantly looking for ways to shorten the psychological distance with customers. When the customer is close to the counter, you can look at her with Yu Guang. Once you find that her eyes are opposed to you, you can smile and say: "Welcome to come" or "Please see if you look at it" At the same time, pay attention to observing the expressions of customers' expressions and attention, and make preparations for communicating with customers.
5. When introducing to customers, one principle to follow is to avoid prematurely raising or discussing price issues. No matter how reasonable the company's price is,
As long as the customer wants to buy, she will pay a certain economic sacrifice for this jewelry. It is for this reason that at least it should be based on the customer's understanding of the value of jewelry before discussing price with customers. If you discuss price issues with customers before that, you may dispel the idea of ​​customers' purchase.