3 thoughts on “The jewelry in the jewelry store generally has lighting?”
Stephen
Jewelry store lighting design The demand for luxury goods has also greatly increased with the improvement of people's material living standards. Among them, jewelry jewelry is favored by people, especially women. Nowadays, more and more jewelry stores appear in the most prosperous area of the city. In large shopping malls, jewelry counters also occupy an advantageous position. It, as the flowers need green leaves, no matter how beautiful the jewelry, it requires good light to set off to rejuvenate its due glory.
The color emitted by the light source itself is "light source color", and the color reflected by jewelry is generally called "surface color". Except for some gems with fluorescence or phosphorus, jewelry itself is not glowing.
Although naturally lighting is the ideal light source of natural gems, in actual sales, due to the restrictions on the venue, merchants often choose artificial light for lighting. How to use appropriate light sources to show the value of jewelry has become increasingly increasingly concerned by jewelry dealers. When some jewelry dealers are decorated at the shop or counter, they generally only pay attention to the light enough to make the whole store feel gorgeous and magnificent, but ignores the distribution of the proportion of light sources, so that there is no difference between the main body and non -main body of the sales. The placement of jewelery lacks a sense of layering. In addition to unnecessary waste of light light, its high temperature and electromagnetic radiation can also destroy the color and gloss of the object itself, especially for some organic gems, such as pearls, corals, amber, etc. Essence In addition, according to psychologists, the dazzling lights will also have emotional impacts on customers and business personnel in jewelry stores, and also affect the success rate of jewelry transactions.
1 Jewelry requirements for light
Different jewelry requires different lights to be used in conjunction, such as gold jewelry, emerald and diamond lights are very different. When selecting lights for jewelry stores, the factors that need to be considered are light, lighting, flashing, temperature, color performance, infrared, ultraviolet rays, etc. Of course, it is impossible to take into account all the factors above. Generally, it is necessary to focus on color temperature, lighting, and flashing. According to relevant data, jewelry can show the best appearance effect under the light of 3300 ~ 5000K color temperature.
The factors that are paid special attention when choosing a light source: different degrees of lighting can distinguish the level and sales subject of the jewelry store; the flashing point refers Portable light, the more dazzling it is when the reflection light is, the more dazzling it is; and the color rendering refers to the correct color and the clarity reflected on the item. Details and real colors.
The characteristics of the jewelry itself have extremely high requirements for the light source, for example:
(1) extremely high lingering efficiency (80LM/W);
(2) Low thermal radiation;
(3) Good coloring;
(4) Uniform light color, bright and realistic;
(5) Try to avoid lustering and plastic crisps (anti -ultraviolet); n (6) The light color is constant in the entire effective service life;
(7) It is not sensitive to temperature changes;
(8) Long service life and durable economy;
(9) Fascinating lighting, commonly used light color: yellow Light, neutral white and sunlight.
The diamonds as an example. There are roughly four professional light sources used in domestic jewelry stores: tube lights, gold halogen lamps, projected halogen lights (also known as quartz or cup lamps) and diamond light halogen lamps.
(1) Tube lights: The tube light is a light source that jewelry must use in jewelry appraisal and procurement, which is only suitable for space lighting for jewelry stores.
(2) Golden halogen: strong brightness and high light efficiency. However, the light is too dazzling and the color is poor, and it is easy to distort the diamond color. Therefore, it is not suitable for the lighting of the counter and jewelry window.
(3) Project halogen light: small and flexible, easy to control. It can show the flashing of diamonds well, but because of poor coloring and yellowing of ordinary halogen lamps, it is easy to make the diamond color distortion, and the service life is short.
(4) Diamond light halogen (4500K): This is a professional diamond lighting light. The lighting effect of the light is high, and the projection effect of the full spectrum is the artificial light source closest to natural light. Under this light, each diamond can exude eye -catching fire with people's sight, and presented the charm of color and cutting. Compared with ordinary halogen lamps, it has the advantages of good coloring and long service life. It is used in jewelry lighting and can show the bright light of diamonds.
It fiber and LED have the characteristics of soft light and non -irritating, rich light color, small thermal radiation, easy to hide installation, etc., which are more suitable for the lighting of jewelry counters. If they can be properly designed and organically combined with the lighting objects, they will play a role of "icing on the cake".
2 The layout of light
The ideal cloth light position is above the diamond jewelry. At the same time Light. In order to strengthen the lighting effect, when the diamond is placed on a darker background, the installation density of the lighting light should be appropriately increased or the distance between the lights and the diamond should be appropriately increased.
It special attention is not to let the light too dazzling and affect the atmosphere of the transaction. You should use the pipe lights and energy -saving lamps as much as possible to reflect the lighting to make the indoor light harmonious and create a stable atmosphere. You can also flexibly use diamond light halogen lights to use the characteristics of far -reaching distance, which not only ensures the beautiful and eye -catching of the counter, but also creates a comfortable marketing atmosphere.
The level of modern jewelry professional lighting has already surpassed the level of "not bright enough". Reasonable and scientific arrangement of jewelry lighting lights can not only save costs, beautify stores, but also indirectly increase the "transaction rate" of transactions, and receive the effect of "half -effective".
3 jewelry showcase lighting design
jewelry showcases are generally used to display small items for small items, which can be set on lights or optical fibers for lighting.
If attention to the combination of light color. For example, gold jewelry can use cold light cups for lighting; silver products or gem products can be used for lighting. Due to the generated heat, the heat dissipation treatment of the showcase must be considered.
If optical fiber lighting is also a good choice if the project cost is allowed. The advantage is that it will not bring too much calories to the showcase.
The design of the lights revolves around the principle of seeing the light, and highlights the displayed items.
News should pay attention to two points:
(1) Bright enough. Of course, "enough" does not mean that the brighter the better. Some jewelry such as gold, platinum, pearls, etc. Due to the small volume, the requirements are high enough, and 2000lx is fine; some jewelry such as jadeite, crystal, etc., pay attention to softness, the illumination does not have to be too high.
(2) The characteristics are reflected. Gold, pearls, etc. are completely reflecting light jewelry, pay attention to the direction of light incident, so that the reflected "flash dots" stimulate customers' eyes; jadeite, crystal, etc. pay attention to light transmittance.
Jewelry store lighting design
The demand for luxury goods has also greatly increased with the improvement of people's material living standards. Among them, jewelry jewelry is favored by people, especially women. Nowadays, more and more jewelry stores appear in the most prosperous area of the city. In large shopping malls, jewelry counters also occupy an advantageous position.
It, as the flowers need green leaves, no matter how beautiful the jewelry, it requires good light to set off to rejuvenate its due glory.
The color emitted by the light source itself is "light source color", and the color reflected by jewelry is generally called "surface color". Except for some gems with fluorescence or phosphorus, jewelry itself is not glowing.
Although naturally lighting is the ideal light source of natural gems, in actual sales, due to the restrictions on the venue, merchants often choose artificial light for lighting. How to use appropriate light sources to show the value of jewelry has become increasingly increasingly concerned by jewelry dealers. When some jewelry dealers are decorated at the shop or counter, they generally only pay attention to the light enough to make the whole store feel gorgeous and magnificent, but ignores the distribution of the proportion of light sources, so that there is no difference between the main body and non -main body of the sales. The placement of jewelery lacks a sense of layering. In addition to unnecessary waste of light light, its high temperature and electromagnetic radiation can also destroy the color and gloss of the object itself, especially for some organic gems, such as pearls, corals, amber, etc. Essence In addition, according to psychologists, the dazzling lights will also have emotional impacts on customers and business personnel in jewelry stores, and also affect the success rate of jewelry transactions.
1 Jewelry requirements for light
Different jewelry requires different lights to be used in conjunction, such as gold jewelry, emerald and diamond lights are very different. When selecting lights for jewelry stores, the factors that need to be considered are light, lighting, flashing, temperature, color performance, infrared, ultraviolet rays, etc. Of course, it is impossible to take into account all the factors above. Generally, it is necessary to focus on color temperature, lighting, and flashing. According to relevant data, jewelry can show the best appearance effect under the light of 3300 ~ 5000K color temperature.
The factors that are paid special attention when choosing a light source: different degrees of lighting can distinguish the level and sales subject of the jewelry store; the flashing point refers Portable light, the more dazzling it is when the reflection light is, the more dazzling it is; and the color rendering refers to the correct color and the clarity reflected on the item. Details and real colors.
The characteristics of the jewelry itself have extremely high requirements for the light source, for example:
(1) extremely high lingering efficiency (80LM/W);
(2) Low thermal radiation;
(3) Good coloring;
(4) Uniform light color, bright and realistic;
(5) Try to avoid lustering and plastic crisps (anti -ultraviolet);
n (6) The light color is constant in the entire effective service life;
(7) It is not sensitive to temperature changes;
(8) Long service life and durable economy;
(9) Fascinating lighting, commonly used light color: yellow Light, neutral white and sunlight.
The diamonds as an example. There are roughly four professional light sources used in domestic jewelry stores: tube lights, gold halogen lamps, projected halogen lights (also known as quartz or cup lamps) and diamond light halogen lamps.
(1) Tube lights: The tube light is a light source that jewelry must use in jewelry appraisal and procurement, which is only suitable for space lighting for jewelry stores.
(2) Golden halogen: strong brightness and high light efficiency. However, the light is too dazzling and the color is poor, and it is easy to distort the diamond color. Therefore, it is not suitable for the lighting of the counter and jewelry window.
(3) Project halogen light: small and flexible, easy to control. It can show the flashing of diamonds well, but because of poor coloring and yellowing of ordinary halogen lamps, it is easy to make the diamond color distortion, and the service life is short.
(4) Diamond light halogen (4500K): This is a professional diamond lighting light. The lighting effect of the light is high, and the projection effect of the full spectrum is the artificial light source closest to natural light. Under this light, each diamond can exude eye -catching fire with people's sight, and presented the charm of color and cutting. Compared with ordinary halogen lamps, it has the advantages of good coloring and long service life. It is used in jewelry lighting and can show the bright light of diamonds.
It fiber and LED have the characteristics of soft light and non -irritating, rich light color, small thermal radiation, easy to hide installation, etc., which are more suitable for the lighting of jewelry counters. If they can be properly designed and organically combined with the lighting objects, they will play a role of "icing on the cake".
2 The layout of light
The ideal cloth light position is above the diamond jewelry. At the same time Light. In order to strengthen the lighting effect, when the diamond is placed on a darker background, the installation density of the lighting light should be appropriately increased or the distance between the lights and the diamond should be appropriately increased.
It special attention is not to let the light too dazzling and affect the atmosphere of the transaction. You should use the pipe lights and energy -saving lamps as much as possible to reflect the lighting to make the indoor light harmonious and create a stable atmosphere. You can also flexibly use diamond light halogen lights to use the characteristics of far -reaching distance, which not only ensures the beautiful and eye -catching of the counter, but also creates a comfortable marketing atmosphere.
The level of modern jewelry professional lighting has already surpassed the level of "not bright enough". Reasonable and scientific arrangement of jewelry lighting lights can not only save costs, beautify stores, but also indirectly increase the "transaction rate" of transactions, and receive the effect of "half -effective".
3 jewelry showcase lighting design
jewelry showcases are generally used to display small items for small items, which can be set on lights or optical fibers for lighting.
If attention to the combination of light color. For example, gold jewelry can use cold light cups for lighting; silver products or gem products can be used for lighting. Due to the generated heat, the heat dissipation treatment of the showcase must be considered.
If optical fiber lighting is also a good choice if the project cost is allowed. The advantage is that it will not bring too much calories to the showcase.
The design of the lights revolves around the principle of seeing the light, and highlights the displayed items.
News should pay attention to two points:
(1) Bright enough. Of course, "enough" does not mean that the brighter the better. Some jewelry such as gold, platinum, pearls, etc. Due to the small volume, the requirements are high enough, and 2000lx is fine; some jewelry such as jadeite, crystal, etc., pay attention to softness, the illumination does not have to be too high.
(2) The characteristics are reflected. Gold, pearls, etc. are completely reflecting light jewelry, pay attention to the direction of light incident, so that the reflected "flash dots" stimulate customers' eyes; jadeite, crystal, etc. pay attention to light transmittance.
That is to reflect the texture of gold and silver jewelry, give people a visual impact, and cause your desire to buy!
It is not necessary, the general downlight is also possible!